hippo studio | Ascot Chang | Identity | 60th Anniversary
1490
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Ascot Chang | Identity | 60th Anniversary

Category
identity
Client
Ascot Chang
About This Project

Ascot Chang, a Hong Kong menswear brand who was found since 1953 and is celebrating their 60th Anniversary. Ascot Chang is famous for gentlemen’s bespoke shirt, this forms the main design concept of the anniversary logo. Collar is the most distinguished part of a tailor shirt which makes a unique recognition for the brand character and 60 years of traditional craftsmanship.